Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.This…is Partners in Possibility.From the Plus Company
Episodes
18 episodes
Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza
According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges wi…
Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax
Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem t…
De-stigmatizing Women’s Healthcare in Brands and Beyond With Katie Jensen and Lauren Redfern
Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is ai…
Tripadvisor, Community Reviews And Disrupting An Industry With Matt Dacey and Erin Georgieff
Imagine you’re planning a trip to Japan, Argentina, or France, and you’re building your itinerary. Where do you go? TripAdvisor. For years it has been the go-to…
AI, Marketing Measurement and the Future of Creative Roles With Oliver von Wersch and Crystalyn Stuart-Loayza
AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from…
The Human Element in Prediction Technology
What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innov…
In the ‘Between Times’ and embracing opportunities of AI
Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted…
The AI Powered ROMI Revolution
Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Mark…
Best of Partners in Possibility Season 1
Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought…
The Birth of SickKids’ VS campaign
One simple idea forever changed the face of charity: Sickness doesn’t mean weakness. To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Chi…
Are You Ready For It? How Data & AI will change marketing forever
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are…
Human+ Creativity: Artificial Intelligence has Changed the Game Part 2
This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what age…
Happy 4th!
Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDona…
Human+ Creativity: Artificial Intelligence has Changed the Game Part 1
This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to…
Cheetle in Cheadle (ft. Jess Spaulding and Josh Budd)
Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episo…
AI for the Elderly—Meet ElliQ
This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li. Dor is the CEO and co-founder of Intuition Robotics. With decades of exper…
Diversity Drives Innovation (ft. Frans Johansson)
In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and f…
See You at the Pregrain (ft. Kristin Kroepfl and Ian Kovalik)
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative…