Partners In Possibility
Tripadvisor, Community Reviews And Disrupting An Industry With Matt Dacey and Erin Georgieff
October 15, 2024 · 36 min
Why listen
Find out how Tripadvisor built the world's top travel platform and where it is heading next.
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In this episode
- How Tripadvisor earned its place as the top travel advice website
- Why the Travelers Choice award became the gold standard in ratings
- What their new AI trip builder makes possible for travelers
- How community reviews disrupted an entire industry
About this episode
Imagine you’re planning a trip to Japan, Argentina, or France, and you’re building your itinerary. Where do you go? TripAdvisor. For years it has been the go-to brand for restaurants, hotels, experiences, and so much more.Today on Partners in Possibility, we’re sitting down with the Vice President of Global Marketing for TripAdvisor Matt Dacey, and Erin Georgieff, Managing Partner at Citizen Relations.
Together we will better understand how Tripadvisor became the number-one travel advice website in the world, how their Travelers Choice award became the gold standard in ratings for destinations, and what is now possible with their AI trip builder.
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About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
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