Partners In Possibility
Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza
December 4, 2024 · 31 min
Why listen
Two data and digital leaders explain exactly how marketers can use AI to measure creative and run better campaigns.
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In this episode
- Why more than half of marketers are underusing AI in their campaigns
- How to clear the implementation and change management hurdles holding teams back
- Ways to turn AI prediction tools into actionable, real-time campaign insights
- A clearer picture of what AI-driven creative measurement actually looks like in practice
About this episode
According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential.Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools.
In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations & Mekanism, and Michael Cohen, Plus Company’s Global Chief Data & Analytics Officer. Together they will help us understand how we can harness the power of AI to provide actionable insights, and real-time data to drive successful campaigns.
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About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
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