Partners In Possibility
Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza
· 31 min
0:00––:––
Listen & subscribe on
About this episode
According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential.Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools.
In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations & Mekanism, and Michael Cohen, Plus Company’s Global Chief Data & Analytics Officer. Together they will help us understand how we can harness the power of AI to provide actionable insights, and real-time data to drive successful campaigns.
Subscribe to Partners in Possibility on all podcast platforms and never miss a tip, insight, or new marketing idea!
Learn more about your ad choices. Visit megaphone.fm/adchoices
About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?Join host Brett March…
See all episodes →
