Partners In Possibility
Human+ Creativity: Artificial Intelligence has Changed the Game Part 1
June 28, 2023 · 24 min
Why listen
Two Mekanism leaders explain how AI is reshaping marketing and what that means for your job.
0:00––:––
Enjoy the episode?
Subscribe to Partners In Possibility
Listen & subscribe on
In this episode
- Why generative AI became a tool anyone in marketing can use
- How to use AI to work faster without sacrificing strategic thinking
- What agencies and brands must understand to keep pace with AI
- An honest look at whether AI threatens the jobs of creative professionals
About this episode
This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.In Part 1 of our two-part exploration of the role of AI in marketing, To help us dive into and explore the new role of AI in marketing, Brett Marshond! speaks with Jeff McDonald and Jason Harris.
Helping us dive into and explore the new role of AI in marketing, are two guests: Jason Harris and Jeff MacDonald.
Jason is the Co-Founder and CEO of the award-winning creative agency Mekanism, and host of the Soul and Science podcast.
Jeff is an AI thought leader, and the Director of Social Strategy at Mekanism. He's been named one to watch in this space by Ad-Age.com.
We'll discuss why AI is such a big thing right now, and how Chat GPT made generative AI something anyone can use. We'll talk about how marketers should be using AI to work not only faster, but smarter. And we'll discuss whether or not AI is coming for your job.
Learn more about Mekanism: https://mekanism.com/
Read Sprout Social’s interview with Jeff MacDonald: https://sproutsocial.com/insights/ai-social-media/
from plus company
Learn more about your ad choices. Visit megaphone.fm/adchoices
About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
See all episodes →
