Partners In Possibility
AI, Marketing Measurement and the Future of Creative Roles With Oliver von Wersch and Crystalyn Stuart-Loayza
September 26, 2024 · 26 min
Why listen
A survey of 200 CMOs reveals how AI is already reshaping marketing teams and what to do about it.
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In this episode
- What 200 CMOs actually think about AI in marketing right now
- How predictive and generative AI differ in practical marketing use
- Which creative roles are changing and how to prepare your team
- A framework for integrating AI into your existing marketing processes
About this episode
AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI.Now, we’re seeing marketers start to experiment and ideate as they start building out new campaigns.
In this episode, Brett is joined by Oliver von Wersch, a Partner at Statista, and Crystalyn Stuart-Loayza, the Chief Digital Officer at Citizen Relations & Mekanism. They’re talking about a comprehensive survey of 200 CMOs on the future of data, marketing, and AI.
If you’re thinking about how to integrate AI into your marketing processes, and how AI will shape the Marketing Departments of the Future, you won’t want to miss this discussion on how to prepare for this shift.
-Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing!
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About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
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