Partners In Possibility
See You at the Pregrain (ft. Kristin Kroepfl and Ian Kovalik)
· 27 min
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About this episode
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.
Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046
So you can start pregraining too!
https://www.quakeroats.com
Learn more about Mekanism
https://mekanism.com
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About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?Join host Brett March…
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