Partners In Possibility
See You at the Pregrain (ft. Kristin Kroepfl and Ian Kovalik)
June 6, 2023 · 27 min
Why listen
Hear how a Super Bowl ad and viral TikTok campaign came together from the people who made it.
0:00––:––
Enjoy the episode?
Subscribe to Partners In Possibility
Listen & subscribe on
In this episode
- How a brand and agency built a creative campaign from a single idea
- What the collaboration process looked like between PepsiCo and Mekanism
- Why the Pregraining concept connected with audiences beyond the Super Bowl
- What it takes to turn a one-off ad into a sustained social media moment
About this episode
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.
Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046
So you can start pregraining too!
https://www.quakeroats.com
Learn more about Mekanism
https://mekanism.com
from plus company
Learn more about your ad choices. Visit megaphone.fm/adchoices
About Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?
See all episodes →
