Crashing Cannes #8: Vicki Shapiro, Head of Media at Match Group
July 2, 2026 · 11 min
Why listen
A Match Group media exec explains how tiny consumer insights turn into campaigns that actually work.
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In this episode
- How to turn real user behavior into meaningful brand collaborations
- Why dating apps are rethinking their approach as dating habits shift
- What staying curious looks like as a practical professional habit
- How to spot the small insight that leads to a breakthrough idea
About this episode
The smallest consumer insight can lead to a breakthrough campaign.
Live from Cannes Lion, Jason and Lindsay Harris speak with Match Group Head of Media Vicki Shapiro about turning user insights into brand collaborations, how dating apps are adapting to changes in dating habits, and why staying curious is the best way to stay relevant.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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