The BOM: Engineering a Path Forward
Episode 28: Same Industry, Different Roles with Brenda Discher
May 30, 2023 · 18 min
Why listen
A career that crossed from software engineering to marketing shows how adaptable paths lead to industry leadership.
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In this episode
- How an engineer transitions into a marketing and strategy role
- What nearly 200 years of industrial history looks like from the inside
- Where 3D printing and digital twins are taking product design next
- How modern RFQ and project tools are changing manufacturing at every scale
About this episode
Brenda Discher is the SVP of Marketing and Strategy at Siemens.Siemens has been an important mainstay in communications tech, product and manufacturing design for almost 200 years.
They continue to be part of several breakthroughs in communications tech, product and manufacturing design, and now provide project and RFQ management tools for manufacturers at several scales.
Our discussion includes her start at Applicon before it was acquired by Slumberger, her pivot from software design and engineering to marketing, and exciting new developments in 3D printing, product design, and the product design space.
Siemens: https://www.siemens.com/global/en.html
Digital Twin: https://www.sw.siemens.com/en-US/digital-twin/
Zel X: https://www.sw.siemens.com/en-US/zel-x/
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About The BOM: Engineering a Path Forward
The BOM (or “bill of materials”) is a weekly Supplyframe DesignLab Podcast hosted by Head of Design & Partnerships Majenta Strongheart.
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