Soul & Science: Fast Forward Your Marketing Mind
#8: GE CMO Linda Boff | Success Through Reinvention
May 2, 2022 · 26 min
Why listen
A CMO with 18 years at GE explains how reinvention, not ambition, drives a lasting career.
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In this episode
- How to advance your career when there is no clear path forward
- The difference between being recognized and being truly relevant
- What reinvention actually looks like inside a global corporation
- Why assuming good intent changes how you lead and collaborate
About this episode
GE CMO Linda Boff joins the pod this week to tell us about achieving success through reinvention. Through her career, including 18 years at GE, Linda has continually revitalized both career and company through practicing a restart mindset, knowing the difference between being recognized and being relevant and tapping into the innovation and marketing chops of Thomas Edison. Linda has one of the biggest jobs in marketing, overseeing global marketing, brand content, digital and sponsorships. Linda is also GE’s Vice President, Learning and Culture, meaning she manages the company’s legendary GE Crotonville center, and she is President of GE Foundation.In this episode you'll learn:
- How to climb the corporate career ladder when there’s no ladder in sight
- The re-start mindset
- What reinvention looks like at a global corporation
- The difference between being recognized and being relevant
- How to combine the fresh with the familiar
- A new take on Edison’s classic 1% inspiration, 99% perspiration formula
- How believing in people and living strong values pays off
- Why to always assume “good intent”
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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