Why listen
The Patagonia ownership story is bigger than one billionaire, it signals a shift in what business is for.
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In this episode
- What a perpetual purpose trust actually is and how it works
- Why the Patagonia move fits a broader movement redefining ownership
- How this model keeps a company's mission intact across generations
- What this means for the future of socially driven businesses
About this episode
The big news that a billionaire had “given away” his company to fight climate change is actually part of a movement that is redefining the goals of business.This episode is sponsored by:
• Solutions of the Year - If you are in search of solutions that make cities more just and equitable, then get a copy of Next City’s Solutions of the Year special issue magazine. To get your copy now, head to nextcity.org/donate and make a donation of any size.
• Next City App - Downloading the Next City App is a smart way to stay informed. Turn on notifications and it’s easy to ensure you never miss a story. To download the app now, search for Next City in the Android
About Next City
Join Lucas Grindley, executive director at Next City, where we believe journalists have the power to amplify solutions and spread workable ideas. Each week Lucas will sit down with trailblazers to discuss urban issues that get overlooked.
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