Soul & Science: Fast Forward Your Marketing Mind
#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands
April 18, 2022 · 25 min
Why listen
A CMO with stops at Visa, PepsiCo, and Expedia explains how trust becomes a brand's most durable asset.
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In this episode
- Why trust is now a core business strategy, not a soft value
- How to reposition a brand during a high-growth or high-pressure period
- What customer experience has to do with long-term marketing results
- How senior marketers think about loyalty when consumer skepticism is high
About this episode
LendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world.Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an entrepreneur Shiv also had his own consultancy as well. Shiv has been inducted into the American Advertising Federation Hall of Achievement. He has been recognized by Forbes as a Forbes Next CMO, Ad Age as a Media Maven, Business Insider as a Payments Industry Game Changer, Adweek as a Top 50 Marketer (twice), and The Internationalist as a Top 100 Influential Leader. He is also the the author of two award-winning social media and marketing books, Savvy - Navigating Fake Companies, Fake Leaders and Fake News and Social Media Marketing for Dummies.
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About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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