The BOM: Engineering a Path Forward
Episode 21: Building Customer Confidence With Ying
March 28, 2023 · 25 min
Why listen
Find out how Asia's largest electronic components supplier earns trust and keeps production lines running during global shortages.
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In this episode
- How Win-Source differentiates itself from other Chinese suppliers
- What builds confidence with new customers at a global trade show
- How a major distributor steps in when component shortages threaten production
- What a career path at a global electronics supplier actually looks like
About this episode
Ying works for Win-Source Electronics, Asia’s largest electronic components supplier. I got to spend some time with Ying at Electronica Munich last year, and had a chance to learn all about this massive online superstore and how it works.I sat down again with Ying, this time from across the globe to talk more about Win Source’s presence at Electronica helped build confidence with new customers, how they’ve differentiated themselves from other Chinese suppliers, and how they help bridge the gap when worldwide shortages threaten to shut production down. We also talk about how Ying came to work for Win Source and how she maintains a healthy work-life balance.
Produced by Straw Hut Media
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About The BOM: Engineering a Path Forward
The BOM (or “bill of materials”) is a weekly Supplyframe DesignLab Podcast hosted by Head of Design & Partnerships Majenta Strongheart.
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