Why listen
Email lists quietly outperform social media for podcast growth, and here is exactly why.
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In this episode
- Why email converts listeners at 3-5% while social media rarely tops 1%
- How a direct line to fans protects you from algorithm changes
- What an email list does that millions of social followers cannot
- Practical first steps to start building your list today
About this episode
Forget the internet "gurus" who claim email is dead—it's very much alive and remains one of the most powerful marketing tools for creators, including podcasters like you.A strong email list does more than just deliver updates—it keeps your audience engaged, nurtures loyal listeners, and makes it easy for fans to share your show with others. Think of it as your direct line to your biggest supporters, free from the ever-changing algorithms of social media.
In this episode of Pod Tips Weekly, host Ryan Tillotson, CEO of Straw Hut Media, breaks down why email newsletters consistently outperform social media when it comes to actual podcast downloads.Why Emails Matter
- Email newsletters drive higher conversions—typically 3-5%, compared to social media’s 0.03-1%.
- Social media alone isn’t enough—even accounts with millions of followers see low direct conversions.
- Start your email list today—it’s an easy, direct way to engage your audience and boost your downloads.
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About Podcasting Tips Weekly
Want to grow your podcast, improve your content, and stay ahead of industry trends—all in just a few minutes a week? Podcasting Tips Weekly delivers one actionable tip or trend in every episode, helping you level up your show fast.
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