Soul & Science: Fast Forward Your Marketing Mind
#10: Founder of Hint Water Kara Goldin | Undaunted
May 16, 2022 · 25 min
Why listen
Kara Goldin built Hint Water from her garage into a category-defining brand over 17 years.
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In this episode
- How to act decisively once you find a mission worth building around
- Why embracing competition is a necessary part of scaling a brand
- The difference between your public brand voice and internal brand debates
- What it actually takes to create something simple and keep it that way
About this episode
Water with a hint of flavor but not of sugar was the simple but genius concept behind Hint Water. Founder Kara Goldin joins the pod today to tell us about a 17-year entrepreneur’s journey that has had her staring down category captains at retail, telling DTC brand stories and making the correlation between larger bottle openings and sales. Her acumen has brought accolades from Fortune–she’s both a Most Powerful Entrepreneur and Most Innovative Woman in Food and Drink–and a Huffington Post Disruptor in Business. Kara took a career hiatus from big tech to raise her children. During her three children’s toddler years, she noticed how apple juice jacked them up, but there were no flavorful, healthy alternatives in her grocery store. Hence, Hint Water was born in her garage and a classic business success story ensued.In this episode you’ll learn:
- Once you find your mission, act decisively
- How to keep scaling mini mountains
- Why you need to embrace competition to grow
- Leaders have their outside, clear brand voice and their inside brand debates
- How complex it is to create and simplify
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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