#27: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category

About this episode

CAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and Gail had successful careers at global PR giant Edelman. Stuart uses his PR savvy to shape a broader marketing plan - such as elevating campaign ideas that prove memorable enough to earn their own media. Smith tells us his unique origin story- he is our first Oxford PhD scientist turned marketer - and shares how data brings clarity to decisions.


In this episode you’ll learn:

• Good strategists create clarity out of noise, they recognize patterns in data
• A sales team will get you on the shelf, but you need marketing to get it off
• The next great CPG idea is being shared now on social media in the form of recipes, meal preps and healthy-eating hacks
• To think through something or seize a new idea, spend more time talking to people
• A big idea should be good enough to earn its own media placement
  Brought to you by Mekanism.