Soul & Science: Fast Forward Your Marketing Mind
#29: AU Holdings Founder Bing Chen | Using Your Platform to Lift Up Others
· 29 min
0:00––:––
Listen & subscribe on
About this episode
To this day, investor, founder and dreammaker, Bing Chen fondly recalls his first big-screen experience. It was “Beauty and the Beast” and the movie, along with the Disney brand magic to make dreams come true, have inspired Chen’s own prolific suite of businesses: AU Holdings, a family of companies that incubates and invests in creators; Gold House, a collective of multicultural leaders who bring equity to multicultural communities through strategic investment and promotion; and Aum Group, a premier multicultural film fund. True to this era’s version of dream-making, Chen’s early career at YouTube was to develop and market online creators–and he has gone on to build influential audiences and support global feature films.In this episode you’ll learn:
- The hardest thing in the world is to be a digital creator
- If you have a platform, you have a responsibility
- Let your managers run their own teams but align around strategy and run air-cover for each other
- The difference between achieving success and being truly successful is relentlessness
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
See all episodes →
