Soul & Science: Fast Forward Your Marketing Mind
#38: Uber VP of Marketing David Mogensen | Soul Informed by Science
May 1, 2023 · 29 min
Why listen
A global marketing leader explains how to build brands across 70 countries without losing focus.
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In this episode
- Why internal communication matters as much as your external messaging
- How to know your user and connect them to what makes your product special
- What good management looks like when the goal is making yourself unnecessary
- How brand thinking scales from a single market to a global operation
About this episode
David Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us.In this episode you’ll learn:
- In marketing, good communication is key. And internal communication is at least as important as external communication.
- Know the user, know the magic, and connect the two. It’s a Google mantra, but it works across the board.
- Good management is ultimately planned obsolescence. Set your team up to work so well, that they don’t even need you.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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