Soul & Science: Fast Forward Your Marketing Mind
#40: OWYN CMO Julia Perez | Be In Love With Your Industry
May 15, 2023 · 29 min
Why listen
A CMO who built her career in health and wellness shares how genuine industry passion drives real growth.
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In this episode
- How transparency and education can reshape a crowded nutrition market
- Why segmented data can mislead you if you lose sight of the big picture
- Where a plant-based protein brand fits inside the Ozempic conversation
- What it means to be an early adopter and why industry love is a career asset
About this episode
Julia Perez, CMO at OWYN, is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US.In this episode you’ll learn:
- How OWYN is cleaning up the sports nutrition industry with transparency, education, and an empowering message
- Where Julia stands on the Ozempic trend and how OWYN fits in
- Why you shouldn’t forget about the big picture when looking at segmented data
- The value of being an early adopter and in love with your industry
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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