#41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us — Soul & Science: Fast Forward Your Marketing Mind

About this episode

Jeff MacDonald is the Social Strategy Director here at Mekanism. A born teacher, we’ve been learning from him ever since he joined the Mekanism team in 2015 as our first Experience Designer.
Jeff has been named one of the 15 advertising executives leading the charge into generative AI by Business Insider and he’s our in-house AI guru. He currently works alongside strategists and creatives to bring as many innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q-tips, and Lenovo. Jeff uses creative prototyping and social listening to inform the creation of experiences that bring people together for shared moments of wonder. Today we’re talking all about AI and what it might mean for the future of creativity, marketing, and much more.

In this episode you’ll learn:

Adoption of early tech including AI and generative content creation services is key to staying ahead of the curve
The long-lasting impression augmented reality, generative AI, and applications of Web3 technologies can have on your audience
How AI can work for us and help us bring even more humanity into our creative work

Brought to you by Mekanism.

About Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).

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