Soul & Science: Fast Forward Your Marketing Mind
#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right Reasons
October 9, 2023 · 29 min
Why listen
A two-decade business leader explains why doing the right things for the right reasons is a growth strategy.
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In this episode
- Why service is a legitimate and powerful business leadership style
- How to lead revenue and marketing under one roof without losing focus
- The case for observing a problem fully before jumping to a solution
- What it means to build a career around principle rather than just performance
About this episode
Today on the show, I’m talking with Heidi Andersen, Chief Revenue and Marketing Officer at Nextdoor.Heidi is a corporate athlete with two decades of Business Leadership. She is Nextdoor’s CMO and CRO, where she oversees the global revenue team, revenue streams, and marketing.
On today’s episode you’ll learn:
- Service is a powerful business style
- Do the right things for the right reasons
- Observe and then solve
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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