Soul & Science: Fast Forward Your Marketing Mind
#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program
December 11, 2023 · 29 min
Why listen
A 25-year diplomat explains how basic marketing tactics are fueling a rise in antisemitism.
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In this episode
- Why black and white thinking drives hate movements worldwide
- How social media marketing principles are weaponized to spread misinformation
- How information overload makes our brains vulnerable to manipulation
- What nation branding reveals about modern public diplomacy
About this episode
This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation.Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.
Today’s conversation is not a history lesson on the Israeli-Palestinian conflict.
Instead, here’s what you’ll learn in today’s episode:
- How black and white thinking has led to a dramatic increase in anti-semitism around the world
- The simple marketing principles used on social media with ill intent that have helped spread misinformation and hate speech
- How information overload exhausts our brains and makes us more susceptible to that misinformation
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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