Soul & Science: Fast Forward Your Marketing Mind
#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury
December 18, 2023 · 29 min
Why listen
A luxury CMO explains why brand heritage and storytelling drive sales better than any campaign tactic.
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In this episode
- Why storytelling and heritage are the foundation of luxury marketing
- How agility becomes a competitive advantage during high-growth periods
- Using curiosity to balance gut instinct with data-driven decisions
- What leadership looks like across beauty, tech, and luxury industries
About this episode
When it comes to marketing a luxury brand, the brand is queen and storytelling is king.This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.
In today’s episode you’ll learn:
- Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury
- Agility becomes a superpower during high-growth periods
- How curiosity helps keep the balance between leading with instinct and leading with data
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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