#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury — Soul & Science: Fast Forward Your Marketing Mind

About this episode

When it comes to marketing a luxury brand, the brand is queen and storytelling is king.

This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.

In today’s episode you’ll learn:

Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury
Agility becomes a superpower during high-growth periods
How curiosity helps keep the balance between leading with instinct and leading with data

Brought to you by Mekanism.

About Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).

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