Soul & Science: Fast Forward Your Marketing Mind
#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company
February 26, 2024 · 44 min
Why listen
A marketing veteran turned network CEO explains where the ad agency model is actually headed.
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In this episode
- What brand-side experience teaches you that agency life cannot
- Why running an agency is about far more than making campaigns
- How AI has shaped marketing long before the current hype
- What the future of the agency network model looks like in practice
About this episode
The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change.Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism.
Before Brett Marchand was heading one of the world's largest media and marketing firms, Brett was a marketing native. He championed campaigns at P&G, Campbell Soup, and Molson Brewery, among many others.
In today’s episode, you’ll learn:
- Why working for more household brands teaches future marketers the anatomy of a great campaign
- Why working on the inside of the ad agency is so much more than just making campaigns
- The historic role AI has played in marketing
- What the future holds for the advertising agency network model
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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