Soul & Science: Fast Forward Your Marketing Mind
#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago
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About this episode
In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience.Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more.
In today’s episode, you’ll learn:
- How we can help our brands actively listen to and engage with various cultures in an authentic way
- Using the same marketing language for everyone doesn’t help and might even harm your marketing efforts
- The majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority
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About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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