Soul & Science: Fast Forward Your Marketing Mind
#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing
October 21, 2024 · 36 min
Why listen
A CMO with decades at the world's biggest retail brands explains how to win now without losing the long game.
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In this episode
- How to balance long-term brand strategy with short-term sales pressure
- Why customer-centered innovation drives consistent year-over-year growth
- What staying with a brand long-term does for your career and instincts
- Lessons drawn from building brands at Walmart, Target, and Coca-Cola
About this episode
Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail.
In today’s episode, you’ll learn:
- How to balance long-term brand strategy with the pressure of immediate sales goals.
- Why innovating with your customers in mind is key to driving year-over-year growth.
- Why staying with a brand for the long haul can deepen your insights into both the business and your career.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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