#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi

About this episode

Creative teams have the most impact when they’re trusted stewards of the brand—not just executors.

In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.

From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align teams, collaborate with agencies, and use design to drive results. He also shares how Fi brings those lessons to pet tech—blending emotion, data, and surprising uses of AI.

What’s Inside:
✅ Why internal teams need ownership to succeed
✅ What Peloton got right about scaling brand and performance
✅ How Fi turns utility into emotional connection
✅ The role of AI in creative concepting and brand voice
✅ The hallmarks of a truly collaborative agency partnership

Memorable Moments:
💡 “You’re building the brand in every execution, big or small.”
💡 “The best partners care as much about the product as you do.”
💡 “It’s not that I have to. It’s that I get to.”

Brought to you by Mekanism.