Crashing Cannes #12: Matt Miller, President & CEO at AICP, & Kevin Swanepoel, Co-Founder & CEO at The One Club for Creativity
July 8, 2026 · 16 min
Why listen
Two industry leaders explain why independent agencies are winning and what AI means for creative work.
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In this episode
- Why independent agencies consistently outperform their size
- How AI is changing the day-to-day reality of creative work
- What separates agencies that adapt from those that fall behind
- The forces driving the current shift toward going indie
About this episode
Why is everyone going indie right now?
In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris are joined by Matt Miller (President & CEO at AICP) and Kevin Swanepoel (Co-Founder & CEO at The One Club for Creativity) to discuss why independent agencies punch above their weight, how AI is reshaping creative work, and why agencies that embrace change will be the ones that thrive.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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