Crashing Cannes #14: Chuck McBride, Founder & CCO at Cutwater, & Bill Oberlander, Founder & Creative Chair at Oberland
July 9, 2026 · 21 min
Why listen
Two indie agency founders explain why right now is the best time to break from the holding companies.
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In this episode
- Why the current market is pushing creatives to go independent
- What led to the founding of Indie at Large and what it does
- How indie agencies build community to compete with global networks
- The real advantages independent shops have on a stage like Cannes
About this episode
Why is now the moment for independent agencies?
In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Chuck McBride (Founder & CCO at Cutwater) and Bill Oberlander (Co-Founder & Creative Chair at Oberland) about why they started Indie at Large, why more creatives are launching independent agencies, and how building community among indies can help them compete on a global stage.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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