Soul & Science: Fast Forward Your Marketing Mind
Crashing Cannes #4: Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo
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About this episode
Great marketing doesn’t just capture your attention—it makes you want to do something.
In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo, to discuss the ideas that move people to action, the importance of taking risks in marketing, and her biggest takeaways from judging Cannes this year.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insight…
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