Crashing Cannes #5: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council
July 1, 2026 · 12 min
Why listen
Heidi Arthur explains how the Ad Council turns marketing into real behavior change at scale.
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In this episode
- Why the messenger shapes impact as much as the message itself
- How optimism can guide marketing work through global crises
- What it takes to create campaigns that shift public behavior
- How major cultural shifts are changing the way purpose-driven work is made
About this episode
Can marketing actually make a difference?
In this Crashing Cannes minisode, Jason and Lindsay Harris catch up with Ad Council Chief Campaign and Program Officer Heidi Arthur about ideas that change behavior, why the messenger is just as important as the message, and how her optimistic outlook has guided her work through global crises and major cultural shifts.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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