Soul & Science: Fast Forward Your Marketing Mind
Crashing Cannes #5: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council
· 12 min · ▶ Watch on video
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About this episode
Can marketing actually make a difference?
In this Crashing Cannes minisode, Jason and Lindsay Harris catch up with Ad Council Chief Campaign and Program Officer Heidi Arthur about ideas that change behavior, why the messenger is just as important as the message, and how her optimistic outlook has guided her work through global crises and major cultural shifts.
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About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insight…
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