Crashing Cannes #7: Jack Westerkamp & Geno Schellenberger, Founders at Breaking & Entering
July 2, 2026 · 24 min
Why listen
Two founders explain what it really takes to build a media company from the ground up.
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In this episode
- What the early stages of launching a media company actually look like
- How Breaking & Entering got their live show off the ground
- Why the people behind the ads matter as much as the ads themselves
- The real timeline behind a business that looks like an overnight success
About this episode
“Overnight success” is usually years in the making.
In this minisode live from Cannes Lion, Jason and Lindsay Harris are joined by Breaking & Entering founders Jack Westerkamp and Geno Schellenberger to discuss building a media company from scratch, how they got their live show up and running, and their interest in the people behind the ads.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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