Crashing Cannes #9: Asha Shivaji, CEO & Co-Founder at SeeMe Index
July 3, 2026 · 12 min
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Find out how AI reveals the audiences your brand is missing and why closing that gap drives real growth.
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In this episode
- How AI tools surface overlooked consumer audiences for brands
- Why inclusion and representation are tied directly to business growth
- What it takes to leave a stable career and build something from scratch
- A practical lens on measuring representation in marketing
About this episode
Who isn't your brand reaching?
In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by SeeMe Index CEO and co-founder Asha Shivaji to discuss how her company uses AI to help brands identify overlooked audiences, how inclusion and representation can help brands grow, and why she took a leap of faith and started her own company.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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