Why listen
Corporate DEI rollbacks are not just a PR problem, they are a brand equity crisis in real time.
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In this episode
- Why DEI is a business imperative, not a feel-good add-on
- What consumer and investor backlash against Target reveals about brand trust
- How younger, diverse audiences are reshaping what loyalty looks like
- The long-term cost of abandoning values when the political winds shift
About this episode
As brands across the country scale back or scrap their DEI initiatives, it’s time to ask: what happened to the values they claimed to stand for? In this short solo episode, we examine the wave of corporate rollbacks on diversity, equity, and inclusion—from Target and Amazon to McDonald’s and Coca-Cola—and what these choices say about brand integrity.We’ll dig into:
- Why DEI isn’t a “nice-to-have,” but a business imperative
- The backlash companies like Target are facing from consumers and investors alike
- How younger, more diverse audiences are demanding more from brands
- Why retreating from DEI can cost you both brand equity and customer loyalty
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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