Mini: How Trump's Tariffs Are Reshaping Brand Marketing

About this episode

What do Trump’s new tariffs have to do with your brand strategy? A lot.

In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy.

Key Takeaways:

✅ Brands are reallocating budgets toward performance marketing as margins tighten.
✅ Expect a rise in “Made in America” messaging to appeal to patriotic sentiment.
✅ Companies will lean into transparency, explaining price hikes to consumers.

From autos to electronics, tariffs are impacting more than just supply chains—they’re changing how we connect with customers.