Why listen
Three clear rules separate a rebrand that sticks from one that confuses everyone.
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In this episode
- How to find the core reason driving any rebrand decision
- What Dunkin and Airbnb did right when changing their identity
- Why Twitter's shift to X is a cautionary tale worth studying
- A practical framework for rolling out a new brand without losing your audience
About this episode
Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transformation to 'X'.Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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