Why listen
CMOs last just 40 months on average, and the reasons they get fired are avoidable.
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In this episode
- Why overpromising results ends CMO careers faster than anything else
- How misalignment with CEOs and CFOs quietly erodes a CMO's standing
- What it means to market the marketing internally and why it matters
- Practical ways to build trust with leadership before it becomes a problem
About this episode
CMOs have the shortest lifespan of any C-suite executive. Why?In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.
Key Takeaways:
✅ Overpromising results is the #1 reason CMOs lose their jobs.
✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.
✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.
✅ CMOs need to “market the marketing”—internally proving their value.
With CMO tenure averaging just 40 months, Jason will be focusing on learning how top CMOs gain buy-in, build trust, and prove their impact in upcoming episodes.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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