Mini: Why CMOs Get Fired

About this episode

CMOs have the shortest lifespan of any C-suite executive. Why?

In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.

Key Takeaways:
✅ Overpromising results is the #1 reason CMOs lose their jobs.
✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.
✅ Only 1 in 3 CEOs & CFOs feel aligned with their CMO.
✅ CMOs need to “market the marketing”—internally proving their value.

With CMO tenure averaging just 40 months, Jason will be focusing on learning how top CMOs gain buy-in, build trust, and prove their impact in upcoming episodes.