Soul & Science: Fast Forward Your Marketing Mind : Crashing Cannes #3: Kay Hsu, Head of Global Creative Lab at Spotify
SHOW NOTES
Fandoms aren’t target audiences—they’re dynamic cultural communities.
In the third installment of “Crashing Cannes,” recorded live from Cannes Lions, Jason and Lindsay Harris talk to Kay Hsu, Head of Global Creative Lab at Spotify, about understanding your audience, building experiences fans actually value, and how following her mom’s advice to “burn the bridge” has kept her constantly moving forward.
Brought to you by Mekanism.
Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.
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