Soul & Science: Fast Forward Your Marketing Mind : Crashing Cannes #4: Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo
SHOW NOTES
Great marketing doesn’t just capture your attention—it makes you want to do something.
In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo, to discuss the ideas that move people to action, the importance of taking risks in marketing, and her biggest takeaways from judging Cannes this year.
Brought to you by Mekanism.
Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.
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