Soul & Science: Fast Forward Your Marketing Mind
#20: Vidcon General Manager Jim Louderback | Inside the Creator Economy
· 28 min · ▶ Watch on video
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About this episode
The creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/TechTV. He’s been ahead of the internet ever since.In this episode you’ll learn:
- To go on and answer the help-wanted ad.
- At start-ups, you spend 90% of your time building outward; big companies mean more managing inward.
- The metaverse is a new canvas for storytelling
- Like silents to talkies, not every creator will translate to the metaverse
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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