Soul & Science: Fast Forward Your Marketing Mind
#20: Vidcon General Manager Jim Louderback | Inside the Creator Economy
September 26, 2022 · 28 min
Why listen
The creator economy is worth $100 billion and one man saw it coming before almost anyone else.
0:00––:––
Enjoy the episode?
Subscribe to Soul & Science: Fast Forward Your Marketing Mind
Listen & subscribe on
In this episode
- Why start-ups demand outward building while big companies pull you inward
- How the metaverse is opening a new canvas for storytelling
- Why not every creator will survive the shift to new formats
- What it takes to recognize a massive industry before the world catches on
About this episode
The creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/TechTV. He’s been ahead of the internet ever since.In this episode you’ll learn:
- To go on and answer the help-wanted ad.
- At start-ups, you spend 90% of your time building outward; big companies mean more managing inward.
- The metaverse is a new canvas for storytelling
- Like silents to talkies, not every creator will translate to the metaverse
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
See all episodes →
