Soul & Science: Fast Forward Your Marketing Mind
#21: Artsy CMO Everette Taylor | Marketing as an Artform
October 3, 2022 · 29 min
Why listen
A kid from the hood became a global art CMO by following his mom's advice at age 14.
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In this episode
- How a first job teaches you the limits of what you think you know
- Why democratizing an industry is a sound business strategy
- What a CMO's real job is when building a high-performing team
- When the right move is to stop being a CMO and become a CEO
About this episode
Everette Taylor, the CMO of the online art-collector’s marketplace, Artsy, is “just a kid from the hood,” which is not the typical profile of a global art dealer. His fast-track career is not based on connections but on something far more valuable–inner drive, creative risk-taking and listening to mom. Taylor grew up in a neighborhood where many were trapped by a cycle of street life, drugs and prison, so his mom nudged him to interview for a marketing job, which he got at the age of 14, despite wanting to work at Chick-fil-A with his friends. A natural marketer was born and Taylor’s career has been ascendant ever since.In this episode you’ll learn:
- A first job is humbling, you learn you don’t know what you don’t know.
- It’s good business to democratize spaces for everyone.
- A CMO’s job is to build a team that is the shit.
- Stay at the job that gives you the most opportunities to grow.
- Ultimately, there will come a time for CMOs to go for CEO.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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