#21: Artsy CMO Everette Taylor | Marketing as an Artform

About this episode

Everette Taylor, the CMO of the online art-collector’s marketplace, Artsy, is “just a kid from the hood,” which is not the typical profile of a global art dealer. His fast-track career is not based on connections but on something far more valuable–inner drive, creative risk-taking and listening to mom. Taylor grew up in a neighborhood where many were trapped by a cycle of street life, drugs and prison, so his mom nudged him to interview for a marketing job, which he got at the age of 14, despite wanting to work at Chick-fil-A with his friends. A natural marketer was born and Taylor’s career has been ascendant ever since.

In this episode you’ll learn:

• A first job is humbling, you learn you don’t know what you don’t know.
• It’s good business to democratize spaces for everyone.
• A CMO’s job is to build a team that is the shit.
• Stay at the job that gives you the most opportunities to grow.
• Ultimately, there will come a time for CMOs to go for CEO.

Brought to you by Mekanism.