#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain — Soul & Science: Fast Forward Your Marketing Mind
Soul & Science: Fast Forward Your Marketing Mind

#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain

· 30 min
Soul & Science: Fast Forward Your Marketing Mind · Ready to play
#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain
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About this episode

Before any consumer product or service comes to market, there is a history of B2B activity that’s already taken place. Supplyframe CMO Richard Barnett serves the full range of engineers, manufacturers, supply-chain experts and B2B brand leaderswith a continuous loop of online resources, such as Hackaday for engineers, business connections across manufacturing and supply chains and predictive trends that go on to imbue new applications. Rooted in a Stanford education in political science and international policy, Barnett chose globalization over academia. Now, at Supplyframe, he’s focused on fulfilling the individual’s need to connect, learn and grow.

In this episode you’ll learn:
  • Sometimes, what you choose not to do is as strategic as what you choose to do.
  • It’s important to be transparent with your team about the roles they play in the grand mechanism of the business. When everyone knows where they fit into the machine, they will be empowered to succeed.
  • Keep it simple. Richard and his team tell each other “Piggy Doggy Bunny” as a reminder not to overcomplicate things.
Brought to you by Mekanism.
Soul & Science: Fast Forward Your Marketing Mind

About Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).

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