Soul & Science: Fast Forward Your Marketing Mind
#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
· 29 min · ▶ Watch on video
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About this episode
Today on the show, I’m speaking with Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills.As his title suggests, Doug is a disruptive marketer and brand growth champion with over 22 years of experience. In his role at General Mills, he’s worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.
On today’s episode you’ll learn:
- How a company that’s not only a household name, but 167 years old – can still disrupt their categories.
- What makes an idea not only great, but scalable as a $50 million business idea.
- The value of good old fashioned pen and paper when framing and solving big picture problems.
- There’s no company so big that it shouldn’t keep finding new opportunities for growth.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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