Soul & Science: Fast Forward Your Marketing Mind
#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
September 9, 2024 · 35 min
Why listen
A 30-year marketing veteran explains how to keep big brands thinking like startups.
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In this episode
- Why a startup mindset keeps established brands from going stale
- How to defend unconventional creative ideas when stakeholders push back
- When changing your strategy is the wrong move, even under pressure
- What balancing business results with creative risk actually looks like
About this episode
In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.In today’s episode, you’ll learn:
- Why embracing a start-up mindset is so important to keep your brand fresh
- How to defend out-of-the-box ideas from pushback
- Why changing your strategy isn’t always the best course of action
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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