#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine

About this episode

Change is inevitable—but the most successful leaders know how to turn it into their greatest advantage.

In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack how to future-proof your career or brand, the filter he uses to separate hype from lasting change, and why your personal mission statement should never hinge on a single role.

Key Takeaways:
✅ “Opportunity Set B” can unlock your biggest career leaps
✅ Anchor your identity to transferable value, not your current title
✅ Trends that last solve old problems, not new ones
✅ Redefining productivity can help you sustain growth and avoid burnout

Memorable Moments:
💡 “Never be satisfied with the thing you already have. It’s a launching point for what’s next.”
💡 “If nobody’s asking you to do it, that’s probably where the best opportunities are hiding.”
💡 “Your mission statement should survive any change in title, industry, or medium.”
💡 “Things that last are things that solve old problems in better ways.”
💡 “Change doesn’t mean losing your value—it’s a chance to apply it somewhere new.”

Brought to you by Mekanism.