Crashing Cannes #6: Brian Bonilla, Senior Reporter at Ad Age
July 1, 2026 · 13 min
Why listen
An Ad Age reporter explains exactly how to get press coverage without leading with a pitch.
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In this episode
- What journalists actually want before you ever mention your brand
- The biggest stories and trends coming out of Cannes Lions
- Why starting a conversation beats sending a pitch every time
- How sitting with discomfort helps you reach your real potential
About this episode
Want a reporter’s attention? Don’t start with a pitch—start with a conversation.
Live from Cannes Lions, Jason and Lindsay Harris talk to Ad Age Senior Reporter Brian Bonilla about the biggest stories from Cannes, best practices for approaching journalists, and why a little discomfort is essential to achieving your full potential.
Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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