Soul & Science: Fast Forward Your Marketing Mind
General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
November 11, 2024 · 30 min
Why listen
A 167-year-old company still disrupts its categories, and its brand chief explains exactly how.
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In this episode
- What separates a good idea from a scalable $50 million business idea
- How legacy brands find genuine new growth without losing their identity
- Why pen and paper still beats digital tools for solving big strategic problems
- The mindset that keeps even the largest companies acting like challengers
About this episode
This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards.Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience.
In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.
On today’s episode you’ll learn:
- How a company that’s not only a household name, but 167 years old – can still disrupt their categories.
- What makes an idea not only great, but a scalable $50 million business idea.
- The value of good old fashioned pen and paper when framing and solving big picture problems.
- There’s no company so big that it shouldn’t keep finding new opportunities for growth.
*This episode originally aired in October 2023
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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