Soul & Science: Fast Forward Your Marketing Mind
Mini: Why Unexpected Ideas Win
April 11, 2024 · 4 min
Why listen
Three real brand stunts reveal why breaking the rules of conventional media actually works.
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In this episode
- Why Minor League Baseball became a smart play for Oatly
- How a dispensary turned neighboring storefronts into its own ad space
- What Adidas proved by putting a billboard in a Dubai swimming pool
- A practical case for choosing unexpected media over the obvious channel
About this episode
What’s the true value of breaking free from conventional marketing mediums? In this week’s mini episode, we delve into some unconventional branding strategies that made impactful results. Oatly's 'Oatmilkers' initiative in Minor League Baseball, Stoked Dispensary's clever ads in neighboring stores, and Adidas' liquid billboard in Dubai showcase innovative approaches to circumvent restrictions and leave a lasting impression. Join us as we explore thinking outside the box in branding and advertising.Brought to you by Mekanism.
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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