Soul & Science: Fast Forward Your Marketing Mind
OWYN CMO Julia Perez | Be In Love With Your Industry (2023)
May 13, 2024 · 29 min
Why listen
A CMO with 10 years in health and wellness explains how loving your industry makes you better at marketing it.
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In this episode
- How transparency and education can clean up a crowded industry
- Why segmented data can make you lose sight of the big picture
- What being an early adopter actually does for your career
- How a plant-based brand finds its place amid trends like Ozempic
About this episode
This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023.Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US.
In this episode you’ll learn:
- How OWYN is cleaning up the sports nutrition industry with transparency, education, and empowering messaging
- Where Julia stands on the Ozempic trend and how OWYN fits in
- Why you shouldn’t forget about the big picture when looking at segmented data
- The value of being an early adopter and in love with your industry
About Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science).
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