The BOM: Engineering a Path Forward
Episode 22: Designing Digital Collectibles: A Conversation with Joey Jones
April 4, 2023 · 1 hr 10 min
Why listen
A Web3 creative director explains how NFTs are built for major sports and entertainment brands.
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In this episode
- How a design agency brings NFT projects to life for major brands
- What it takes to lead creative direction in the Web3 space
- How digital collectibles differ from traditional licensed merchandise
- The real workflow behind partnerships with MLB, NASCAR, and Netflix
About this episode
Cory Grossman, who was previously interviewed on The BOM, and I will have a discussion with Joey Jones, the Vice President and Executive Creative Director at Candy Digital, a Web3 design agency.Candy Digital currently has several joint non-fungible token (NFT) projects with the MLB, NASCAR, Netflix, WWE, and Getty Images
Candy Digital: https://www.candy.com/
Joey Jones portfolio: https://acgstudio.tv/
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About The BOM: Engineering a Path Forward
The BOM (or “bill of materials”) is a weekly Supplyframe DesignLab Podcast hosted by Head of Design & Partnerships Majenta Strongheart.
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