104 million
people listen in the US to podcasts monthly
Source: Edison Research Infinite Dial Study 2020
61% more likely
to buy a product after listening to an ad.
This resulted in a 10% lift
Source: Nielsen December 2018 Study
78% support ads
78% of listeners don’t mind the ads because they know the sponsors support the podcast.
Source: 7,000 -person Listener Survey by Nielsen
